BLCKND CLOTHING™
Blcknd started as a conversation, an idea for a clothing label rooted in the simplicity and impact of black and white. The name itself came from that core , bold, minimal, and stripped down. My role was to shape that vision visually and conceptually, a brand that felt raw yet refined, carrying contrast, edge, and attitude
Client
FAVAZ
Year
2024
Category
CLOTHING BRAND
Live Project
Saudi Arabia
Saudi Arabia
Saudi Arabia
Research
Research
Blcknd’s identity began with an exploration of contrast, restraint, and simplicity, the core of its monochrome philosophy. Moodboards focused on bold typography, diagonal tension, and minimal structure guided the early stages. The aim was to build a system that felt raw, intentional, and quietly expressive.
Blcknd’s identity began with an exploration of contrast, restraint, and simplicity, the core of its monochrome philosophy. Moodboards focused on bold typography, diagonal tension, and minimal structure guided the early stages. The aim was to build a system that felt raw, intentional, and quietly expressive.
Research
Blcknd’s identity began with an exploration of contrast, restraint, and simplicity, the core of its monochrome philosophy. Moodboards focused on bold typography, diagonal tension, and minimal structure guided the early stages. The aim was to build a system that felt raw, intentional, and quietly expressive.
Design
Design
The logomark came then , drawn from the period in the wordmark, mirrored and stretched to resemble both a tag and the letter “B.” A diagonal cut, lifted from the “k,” adds contrast and structure. This same logic shaped the wordmark, where spacing followed the golden ratio and was optically refined for rhythm and clarity. Together, they form a system that’s minimal but memorable.
The logomark came then , drawn from the period in the wordmark, mirrored and stretched to resemble both a tag and the letter “B.” A diagonal cut, lifted from the “k,” adds contrast and structure. This same logic shaped the wordmark, where spacing followed the golden ratio and was optically refined for rhythm and clarity. Together, they form a system that’s minimal but memorable.
Design
The logomark came then , drawn from the period in the wordmark, mirrored and stretched to resemble both a tag and the letter “B.” A diagonal cut, lifted from the “k,” adds contrast and structure. This same logic shaped the wordmark, where spacing followed the golden ratio and was optically refined for rhythm and clarity. Together, they form a system that’s minimal but memorable.
Concept
Concept
Every piece in Blcknd starts with a question, what can be said with less?
Built around three styles - minimal, sub-minimal, and graphical - the collection plays with structure, type, and symbols to reflect identity, growth, and self-expression. Each design holds its own presence - quietly bold, never loud.
Every piece in Blcknd starts with a question, what can be said with less?
Built around three styles - minimal, sub-minimal, and graphical - the collection plays with structure, type, and symbols to reflect identity, growth, and self-expression. Each design holds its own presence - quietly bold, never loud.
Concept
Every piece in Blcknd starts with a question, what can be said with less?
Built around three styles - minimal, sub-minimal, and graphical - the collection plays with structure, type, and symbols to reflect identity, growth, and self-expression. Each design holds its own presence - quietly bold, never loud.
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2021 - 2025
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AVANI
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remin peter
remin peter
remin peter
remin peter
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© beyoond creative
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© beyoond creative